The audacity of innovation

Danaher and its partners know that to pursue scientific advancement at the levels that truly change lives, innovators must be more than simply willing to take bold risks. They have to be eager to spend most of their time well outside their comfort zone, consistently embracing the unknown and risking failure. That's what it means to be audacious, and it's a required attribute for visionary work.

This campaign examines audacity from different angles, celebrating the audience's uncommon boldness and assuring them that Danaher can match the intensity of their commitment to progress—because we are equally audacious.