CREATIVE INSIGHT
Separating the personal from the professional often isn’t feasible. This is especially true for small business owners. They need a bank that understands their business represents a personal investment of time, effort, and money. So when small business owners approach deciding which financial institution to choose, they do so with emotion.
CONCEPT
Let’s show that by choosing a Wells Fargo Business Choice Checking account, small business owners can focus on the part of the business they love the most. They won’t have to worry about their business checking account. Small business owners can rest assured the anxiety and confusion they feel will be eased by their new partner’s perspective and guidance. Wells Fargo even puts money behind these assurances: a $500 deposit just for opening a Business Choice Checking account.
VISUAL EXECUTION
We’ll create charts, as well as a landing page; designed to highlight how opening a Wells Fargo Business Choice Checking account frees small business owners to focus on aspects of their business they’re most passionate about. At the intersection of the decision to open the account and newfound opportunities to concentrate on other aspects of the business will be the $500 incentive. It’s a clear reminder that small business owners can organize their finances with a Wells Fargo Business Choice Checking account—and get a well-deserved bonus for doing so.